The automotive and fashion industries have been flirting with each other for more than a century, usually with the former in hot pursuit of the latter. In 1977 Ford asked top designers to reimagine the Continental Mark V. More recently Gucci customized a Fiat 500 and Paul Smith a Mini. Today the tables have turned, and now fashion is taking inspiration from car culture.
Automotive fabrics are being used to make garments, Ferrari has launched a fashion brand, and there seems to be a collective obsession with the stars of Formula 1: Drive to Survive, some of whom are hot front-row gets.
Now Team Sweden is pulling ahead with a collaboration between Chimi, a hip eyewear company, and Koeingsegg, makers of the fastest car on earth, that is cosigned by rapper Yung Lean, a.k.a. Jonathan Leandoer Håstad. Called Forca-G (G-Force), this limited-edition drop consists of 300 numbered pairs of sunglasses (in black or silver) and a silver racing jacket made in a batch of 80, in honor of the number of Regera cars that Koenigsegg has sold.