June 8, 2024


Not Just Any News Media

The World Economic Forum hasn’t called to abolish fashion and create a global ‘uniform’

The World Economic Forum hasn’t called to abolish fashion and create a global ‘uniform’

CLAIM: The World Economic Forum has declared that “fashion will be abolished by 2030” and that “humans will all wear a uniform.”

AP’S ASSESSMENT: False. The WEF has never called to abolish fashion, a spokesperson for the organization told The Associated Press. Claims otherwise originated in an article by a website known for publishing misinformation, which misrepresented a 2019 report which merely suggests ways to reduce consumption-based emissions and has no connection to the WEF.

THE FACTS: Social media users are sharing an erroneous article as evidence that the World Economic Forum — an organization best known for hosting an annual conference of business and political leaders in Davos, Switzerland — wants to stop people from showcasing their own individual style in the near future.

A woman has the first of two Pfizer/BioNTech COVID-19 vaccine jabs administered at Guy's Hospital in London, Tuesday, Dec. 8, 2020. U.K. health authorities rolled out the first doses of a widely tested and independently reviewed COVID-19 vaccine Tuesday, starting a global immunization program that is expected to gain momentum as more serums win approval. (Victoria Jones/Pool via AP)


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The logo and building of the World Health Organization (WHO) headquarters in Geneva, Switzerland, 15 April 2020. US President Donald Trump announced that he has instructed his administration to halt funding to the WHO. The American president criticizes the World Health Organization for its mismanagement of the Coronavirus pandemic Covid-19. (Martial Trezzini/Keystone via AP)


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“WEF Says Fashion Will be Abolished by 2030: ‘Humans Will All Wear a Uniform,’” reads the story’s headline. The article was published by The People’s Voice, a website previously known as News Punch that has published numerous stories based on conspiracy theories and other fabricated information.

One tweet that shared a screenshot of the article had received more than 25,000 likes and more than 8,900 shares by Friday.

But the article is based on a misrepresentation of a report that neither calls for anything of the sort, nor has anything to do with the WEF.

“The World Economic Forum never called to abolish fashion,” Yann Zopf, a spokesperson for the WEF, wrote in an email. “These are false claims to discredit the important work that the World Economic Forum does on serious global challenges.”

The People’s Voice article cites a 2019 report titled, “The Future of Urban Consumption in a 1.5°C World.” But the report wasn’t authored or funded by the WEF, nor is it related to the organization in any other way.

The report was actually co-authored by C40 Cities, a global network of mayors working to fight climate change; Arup, an engineering consulting firm; and the University of Leeds. It states that it was funded by Arup, the university, and Citi Foundation, the philanthropic arm of the global investment bank.

In a section about clothing and textiles, the report does not suggest banning fashion or forcing uniforms on society. Rather, it emphasizes how clothing and textile waste contributes to consumption-based emissions and argues that these emissions could be reduced if people limit the number of clothing items they buy each year. Eight pieces per person, per year by 2030 would be a “progressive target,” according to the report, and three pieces “aggressive.”

The WEF has similar initiatives to C40 Cities, but the two organizations are independent of each other, Zopf said. He confirmed that the WEF has funded neither C40 Cities nor the 2019 report.

The WEF has long been the subject of conspiracy theories and a repeated target for misinformation.

The People’s Voice did not immediately return a request for comment.


This is part of AP’s effort to address widely shared misinformation, including work with outside companies and organizations to add factual context to misleading content that is circulating online. Learn more about fact-checking at AP.