February 9, 2023


Not Just Any News Media

The Game Awards’ Bad Fashion Is An Industry Identity Crisis

Xbox head Phil Spencer at The Game Awards 2019

Loaded male Phil Spencer dressed like my father going to get bagels while attending gaming’s equivalent of the Oscars.
Image: Getty / JC Olivera / Stringer (Getty Photographs)

Like absolutely everyone else, I check out The Recreation Awards for a handful of reasons: to see “world premiere” trailers, to discover out which noticeable favourite wins Game of the Yr, and to discover how Geoff Keighley is going to dollars in his Hideo Kojima friendship coupon this calendar year. But what fascinates me is in no way the latest AAA trailer or the new way It Can take Two director Josef Fares makes the expletive editor sweat, but the fashion—or deficiency thereof.

The now-iconic match developer fit of corporation-branded t-shirt, sick-fitting sporting activities coat, skinny jeans, and dripless sneakers has been so violently seared into my mind that I get hives at the mere thought of another center-aged white male shambling on to that harshly lit phase, hands awkwardly at his sides even though he waxes poetic about how essential it is that online games inform critical tales.

Study Extra: I Need To Explain to You About This Pokémon Exec’s Shirt Appropriate Now

Their trend alternatives look even much more absurd when juxtaposed versus the matches of the Hollywood actors in attendance. Past 12 months we had Giancarlo Esposito putting on a properly personalized oxblood tuxedo jacket and matching gown sneakers Ming-Na Wen in a beautiful rose-gold velvet jumpsuit and Ella Balinska in a robe that seemed like it was created of chainmail—all sharing a stage with the aforementioned Fares, who wore a super-restricted T-shirt and skinny jeans.

The style at The Match Awards violently oscillates in between every single presenter and winner, featuring up a dizzying array of the dripless fits you’d assume from industry leaders aping the most higher-profile tech bros, run-of-the-mill schleppy gamer outfits, and truly proper cocktail/night apparel. You hardly ever know what you are heading to get, and there appears to be no rhyme or explanation to most of the manner options (I am even now so perplexed as to why, a number of decades back, anyone wore a sweater around a button-down like some WASP-y cousin at Easter brunch). I would not know, as I’ve in no way been invited, but I can picture the costume code for The Game Awards is like any other massive-spending budget award display ceremonies—semi-formal, or at the very the very least, cocktail.

And therein lies the rub. Perpetual suit-with-loaded-father-sneaker-wearer Geoff Keighley obviously needs The Activity Awards to have as a great deal status and pomp as a Hollywood awards night—it’s why he would make confident to trot out the aforementioned celebs, as nicely as Guillermo del Toro, and Vin Diesel, and John David Washington, and Gal Gadot, and Christoph Waltz, and Keanu Reeves, and Simu Liu, and NBA star Paul George. They add an further shine, some a lot more allure, to “gaming’s largest night time.” Past calendar year The Every day Information referred to as The Game Awards “the movie sport industry’s solution to the Oscars,” which I can only believe brought Geoff just as a lot pleasure as when Kojima put him in Dying Stranding.

But the online video match field is not Hollywood, and The Sport Awards are not the Oscars. Like the titans of the tech industry, so quite a few of gaming’s greater (and more mature, and whiter) personalities have doggedly refused to accept clothing as little far more than a little something that shields them from the things. Rather of placing on a fucking go well with, they’re much more possible to mimic the holier-than-thou ideology of people like Mark Zuckerberg, who claimed back again in 2014 that he wore the exact gray T-shirt each individual day to support “clear [his] everyday living to make it so that [he has] to make as handful of decisions as probable about just about anything apart from how to finest serve this community.”

Of study course, Zuckerberg failed to point out that his famous gray T-shirt shirt is custom-made Brunello Cucinelli, and expenses $300 a pop. That is why I refuse to think that this suit charge Xbox honcho Phil Spencer just about anything much less than $600.

But aside from top-stage execs like Spencer and Bobby Kotick, the folks in this sector aren’t Hollywood-amount prosperous or famed, and likely do not have the funds to costume like the Hollywood people. But they can still place in an work! Purchase next-hand! Rent the runway! DM me for suggestions!

Unsurprisingly, the very best Activity Awards fits outside the house of A-record actors have continually arrive from men and women of color, femmes, and customers of the queer neighborhood. It’s possible it’s because they, as opposed to the white gentlemen who even now dominate the optimum positions in this business, are happy to be invited to what is (even with my gripes) gaming’s largest night time, and want to clearly show up and exhibit out.

So, in essence, invite far more marginalized individuals to The Match Awards, give much more marginalized persons work opportunities in the industry, and possibly permit anyone who isn’t a white person named Todd or Glen make a triple-A match. Then The Sport Awards might start searching like a proper awards demonstrate.